Heineken snaps up brewery founded by Led Zeppelin singer’s son

Led Zeppelin singer’s son makes millions as Heineken acquires his Beavertown craft brewery

The son of Led Zeppelin singer Robert Plant has made a windfall of tens of millions from Heineken.

The Dutch brewing giant paid a sum believed to be in excess of £40m to take over the remaining shares of Beavertown, founded by Plant’s son Logan.

Beavertown, which brews beers such as Gamma Ray and Neck Oil, was founded by Logan in Tottenham in 2011.

Victory: Heineken paid a sum believed to be in excess of £40m to acquire the remaining shares of Beavertown, founded Logan Plant (pictured with father Robert)

Logan got a big payday when Heineken bought a minority stake in the trendy craft brewer in 2018 for £40m.

He stayed on as CEO and majority owner of the company.

And yesterday the brewer bought the rest of the firm for an undisclosed sum. The popularity of the beers, known for their cartoon-themed cans, has risen since Heineken initially invested.

Sales rose from £12.7m in 2018 to £26.6m in 2021, according to Companies House documents. Plant, 43, will step down as CEO and take on an advisory role.

Heineken’s head of craft development, Jochen van Esch, will take over as managing director of Beavertown.

Plant said: “Beavertown started in my kitchen ten years ago, from brewing in a rice cooker to being one of the most successful British brewers in recent years, employing over 160 people and brewing 360,000 hectoliters of beer.”

Beavertown is among a number of craft breweries that have been bought by foreign beverage giants in the last decade.

Others include Camden Town Brewery, bought by ABInBev, the world’s largest beverage maker, as well as London Fields, which is now owned by Carlsberg.


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